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Core Philosophy

26 10, 2015

I Love Duct Tape Marketing

By |October 26th, 2015|Core Philosophy|Comments Off on I Love Duct Tape Marketing

I often get asked about our website and content program so I wanted to share the source of the inspiration.  Here is an email sent to me from John Jantsch with a great educational video. Thanks for signing up for the “How to Build a Turn-Key Marketing System” webinar. As promised, here is a link [...]

4 05, 2015

Things You Should Know About Thunderstorms

By |May 4th, 2015|Core Philosophy|Comments Off on Things You Should Know About Thunderstorms

Springtime is thunderstorm season in almost all parts of the U.S. Here are some things you should know about these dangerous storms: All thunderstorm create lightning and lightning is one of the top storm-related killers in the U.S. On average, lightning kills 51 people in our country each year and injures hundreds more. People who [...]

1 05, 2015

Flood Protection Considerations

By |May 1st, 2015|Core Philosophy|Comments Off on Flood Protection Considerations

Flooding is the most common natural disaster in the U.S. According to the National Flood Insurance Program, $2.7 billion in losses have been recorded between 2001 and 2010. Keep in mind that your standard homeowner policy doesn’t cover flooding. Usually you need to buy separate flood insurance but most homeowners who live in areas without [...]

28 04, 2015

The First Breath Of Spring

By |April 28th, 2015|Core Philosophy|Comments Off on The First Breath Of Spring

I recently received this email from my child's middle school principal.  I thought I would share as he has a different sense of humor, or after you read it, a different scents of humor. LOL From: Brian Cain <HCSSM@hoover.k12.al.us> Date: April 13, 2015 at 4:02:37 PM CDT To: Subject: SPRING Reply-To: Brian Cain <HCSSM@hoover.k12.al.us> Dear [...]

12 03, 2015

Better Business Bureau (BBB) Reports the Top 10 Birmingham Scams

By |March 12th, 2015|Core Philosophy|Comments Off on Better Business Bureau (BBB) Reports the Top 10 Birmingham Scams

The Better Business Bureau (BBB) of Central Alabama is located in Birmingham.  They hear from thousands of consumers every year about a variety of scams and frauds.  They recently published the Top 10 Birmingham Scams and sent it to their members. #10. Sweepstakes Scam #9. Click Bait Scam #8. Robocall Scam #7. Government Grant Scam #6. [...]

2 02, 2015

Be A Nosy Neighbor

By |February 2nd, 2015|Core Philosophy|Comments Off on Be A Nosy Neighbor

Most people do not like “nosy” neighbors, referring to people who live around you and tend to ask to many questions. An internet search on the subject will bring up numerous articles on how to deal with these types of neighbors. However, while most of us treasure our privacy and want neighbors to mind their [...]

18 12, 2014

Don’t Forget To Reverse Your Ceiling Fans

By |December 18th, 2014|Core Philosophy|Comments Off on Don’t Forget To Reverse Your Ceiling Fans

Check out these great offers! If you have ceiling fans in your home, the onset of uncomfortably cool weather is a signal for you to switch the direction of your ceiling fans.In summer, you want the fans to move forward (counter-clockwise) in order to push air down from the ceiling and to create [...]

17 12, 2014

Protect Yourself From Phone Scams

By |December 17th, 2014|Core Philosophy|Comments Off on Protect Yourself From Phone Scams

Telephone scammers are despicable people who prey on the elderly and uninformed. Unfortunately, they are numerous and call people in all parts of the country. They may call your home pretending to be from a local utility company warning of a problem and seeking access to your home or to personal information. In another scam, [...]

26 11, 2014

Happy Thanksgiving

By |November 26th, 2014|Core Philosophy|Comments Off on Happy Thanksgiving

25 11, 2014

Emergency Contact Information

By |November 25th, 2014|Core Philosophy|Comments Off on Emergency Contact Information

  Emergency Contact Information: At the end of the year is  good time to update important family contact information.  Use  this form and protect your family. Click here to download and print  

24 11, 2014

From the Freedom Recipe Collection

By |November 24th, 2014|Core Philosophy|Comments Off on From the Freedom Recipe Collection

From the Freedom Recipe Collection

1 08, 2014

Perfect Service Call

By |August 1st, 2014|Core Philosophy|Comments Off on Perfect Service Call

The Perfect Service Call I train my technicians on a weekly basis for about an hour.  Then each month I host a guest trainer to keep us up to date on the rules and regulations and technical changes.   Alagasco, Alabama Power, Associated Equipment Company, Amana have been our most recent trainers. Here is a [...]

17 07, 2014

5 Ways to Save with Freedom Heating and Cooling

By |July 17th, 2014|Core Philosophy|Comments Off on 5 Ways to Save with Freedom Heating and Cooling

5 Ways to Save with Freedom Heating and Cooling Do you find making much needed home repairs taxing or frustrating? In a large sea of “best value” and “lowest price” it may be confusing to pick a service company that is sincere and offers quality work. We are not going to talk about limited time [...]

14 07, 2014

Think and Grow Rich

By |July 14th, 2014|Core Philosophy|Comments Off on Think and Grow Rich

Think and Grow Rich is a rich treasure to all of mankind.  It provides a guideline for anyone who wishes to achieve greater success. You can imagine how happy I was to come across an actual video of Napoleon Hill delivering his thoughts from 1937! If you would like to watch the video, or share [...]

5 02, 2014

Support World Cancer Day February 4th, 2014

By |February 5th, 2014|Core Philosophy|Comments Off on Support World Cancer Day February 4th, 2014

Support World Cancer Day February 4th, 2014 Support World Cancer Day by changing to the color purple on you profile. Purple is for cancer survivors. A coworker at Freedom Heating and Cooling, Karen Center, is in the fight to be a survivor and each day brings better and better news (We pray)! Support Karen and [...]

8 08, 2013

Summary: Duct Tape Marketing, Chapter 6 – Produce Marketing Content That Educates

By |August 8th, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 6 – Produce Marketing Content That Educates

Service National Alliance has provided its members access to incredibly valuable info. The latest is "Duct Tape Marketing" by John Jantsch. My company Advisor Board (AB5), with the lead of John and Vicki LaPlant, has decided to undertake this great small business marketing guide. Summary of Chapter 6: Produce Marketing Content That Educates John Jantsch's [...]

8 08, 2013

Summary: Duct Tape Marketing, Chapter 5 – Create Products and Services for Every Stage of Client Development

By |August 8th, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 5 – Create Products and Services for Every Stage of Client Development

Summary: Duct Tape Marketing, Chapter 5 - Create Products and Services for Every Stage of Client Development The marketing funnel turned upside down – the marketing hourglass. The key is to systematically develop touch points, processes, and product/service offerings for each of the seven phases of the hourglass. 1. Know – your ads, articles, and referred [...]

8 08, 2013

Summary: Duct Tape Marketing, Chapter 4 – Wake Up the Senses with an Image to Match Your Message

By |August 8th, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 4 – Wake Up the Senses with an Image to Match Your Message

Summary: Duct Tape Marketing, Chapter 4 - Wake Up the Senses with an Image to Match Your Message First Impressions are key marketing a small business. "You only get one chance to make a first impression, and you need to take your best shot each time you get the opportunity." In order to guarantee a [...]

7 08, 2013

Summary: Duct Tape Marketing, Chapter 3 – Discover Your Core Marketing Message

By |August 7th, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 3 – Discover Your Core Marketing Message

Duct Tape Marketing:Chapter 3 - Discover Your Core Marketing Message You have to un-cover and communicate how your business is different from every other business that says they do what you do. Find a way to stand out Your claim must be powerful and intentional. Once this is done you must create a core message [...]

7 08, 2013

Summary: Duct Tape Marketing, Chapter 2 – Identify Your Ideal Client

By |August 7th, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 2 – Identify Your Ideal Client

Duct Tape Marketing:  Chapter 2 Identify Your Ideal Client   Focus your efforts on attracting clients that value your service and want to work with you to grow a mutually beneficial relationship.  If you have clients that don’t appreciate your value (don’t pay on time, etc), then you have attracted the wrong client. Find your [...]

22 07, 2013

Summary: Duct Tape Marketing, Chapter 1 – Strategy Before Tactics, Foreword, Introduction

By |July 22nd, 2013|Core Philosophy|Comments Off on Summary: Duct Tape Marketing, Chapter 1 – Strategy Before Tactics, Foreword, Introduction

Service National Alliance has provided its members access to incredibly valuable info. The latest is "Duct Tape Marketing" by John Jantsch. My company Advisor Board (AB5), with the lead of John and Vicki LaPlant, has decided to undertake this great small business marketing guide. Foreword: This book is all about Marketing Integrity. John Jantsch was [...]

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